Tuesday, August 3, 2010

It's Coming.

It's amazing how quickly information travels on the internet these days. While our concept is now public a little sooner than we had planned, we are nonetheless prepared and motivated to make this a reality. We have not updated the blog since our infancy but feel it is time to let everybody know we're getting closer everyday- the space is picked out, the menu is being tested, and a press release is coming soon.

It is with great excitement that after hundreds of hours of conceptualizing, crunching, revising, and tasting we are finally ready to share the business presentation for our Deli project. We believe the concept will transform a tired and stagnant delicatessen scene in San Francisco and have lasting impact beyond the Bay Area.

We will serve authentic Jewish dishes made with a grandmother’s care and the advantages of a modern kitchen. Almost everything will be made in house: we will smoke our own pastrami, roll our own bagels, and bake our own bread. Much of our produce will be locally grown and we will incorporate products from local artisans on our menu and in our deli case.

The Deli will revitalize Jewish Deli in the Bay Area. More than just a restaurant, the Deli will be a place to grab a bagel on the way to work, sit down for a pastrami sandwich with friends, pick up a quart of matzo ball soup and a knish for home, or order a deli platter for your favorite nephew’s bar mitzvah. It will be nostalgic without being antiquated; modern, but time tested. We will bring this niche ethnic cuisine into the new era of authentic, local, and artisan.

If you are interested in hearing more about this project please let us know. We’d be happy to send more information by mail, electronic or standard. We welcome your questions, comments, suggestions, concerns, and the occasional kvetch.

Lastly, please spread the word that something good is brewing in SF. Tell your friends, tell your families, tell the world. Deli is coming.


Evan Bloom Leo Beckerman



  1. I'm posting about your opening on my blog. http://pastramiblog.blogspot.com/

  2. You guys sound very capable but drop the ridiculous name. It is not funny, it's more suitable for clowns. Not for serious pastrami makers and making pastrami right is serious hard work. Making it wrong? Yeah, clowns can do that.

    Good luck!

  3. It sounds like this above (or maybe below?) comment needs a hug... or maybe some nice rugelach.

    Anyways, I love the "pastrami is the new cupcake"

    Cant wait to try some of your delicious challahs!